Coralus
Coralus (formerly SheEO) is a visionary model for a new economy — offering financing and mentorship opportunities to help female-founded ventures grow. I joined the team to help scale their marketing and communications and support various multimedia projects, including a new website, YouTube content, and the fund’s international expansion.
Role: Marketing & Communications Manager
Location: Toronto
Dates: 2018
Scope of Work:
Marketing & Communications Strategy
Creative Direction
Writing & Editing
Social Media
Email Marketing
Project Management
Vendor Team Management
Data Analysis
Content Creation & Photography
Scaling Brand Systems
Executing the fund’s vision to expand globally, I supported Coralus in omnichannel marketing and communications strategy, process innovation, and creative team management.
What I did:
Managed projects, from productions to web design
Launched a brand intranet for employees and members
Omnichannel marketing channel execution
Developed voice & tone guidelines
While managing the brand’s email channel, user engagement increased, resulting in a 50% average open rate.
Learning Lab Launch
Bringing together the diverse minds of the Coralus network, I executed the marketing launch of an online learning platform that featured live webinars with speakers such as Refinery29’s Chief People Office Carolyn Meacher and author J. Kelly Joey.
What I did:
Go-to-market strategy and tactical plan for the learning platform
Oversaw speaker onboarding and created enablement resources
Generated leads for Coralus’s venture and investor programs
Learning Lab’s launch phase resulted in more than 5000 participants.
Member Advocacy
Core to its growth model, Coralus has a vast network of investors (known as activators) to provide funding and mentorship to ventures in its programs. I produced video and digital campaigns that highlighted membership benefits while positioning members as thought leaders.
What I did:
Designed programs for member testimonial-sharing
Produced a video series featuring Coralus members
Multi-channel community management
Examples:
Business Development: Doing it Your Own Way
Building a Community Leads to Business Success