Nordest Studio

From early-stage tech startups to cultural institutions, I collaborated with the creative agency to support growth initiatives for like-minded clients through storytelling, branded content, and digital campaign execution.

Scope of Work:
Marketing Strategy & Execution
Writing & Editing
Branding & Creative Direction
Web & Graphic Design
Photography & Content Creation
Account Management
Project Management
Paid Campaign Management
Vendor Team Management

Role: Content and Community Lead
Location: Toronto
Dates: 2016-2018

Graphic showing the UI design and branding of a hospitality staffing app in an iPhone frame. There is a gold pineapple-shaped logo in the background and three stylized buttons with prompts to sign up or log in as a job seeker or job provider.
A branded coaster for a hospitality app with gold text: Pineapple. A fresh start for hospitality. We’ve designed a platform that makes recruiting, job seeking, and transactions seamless.
A scrolling GIF of the Pineapple brand website homepage.

Pineapple — Hospitality Staffing App

Services: GTM Strategy / Branding & Content Direction / Copywriting / Project Management / Photography

The National Ballet of Canada — Livestream

Services: Social Media Strategy / Content Creation

Frank and Oak — In-store Community Events

Services: Vendor Management / Social Media / Photography

A panel of female-identified artists looking out a packed crowd at Nordest women's event in Toronto.

Make Space — Nordest Women’s Event

Services: Social Media Strategy / Programming Support

Four models dressed in formal designer attire wearing VR headsets at Toronto Fashion Week event.

RE\SET™️ — Toronto Fashion Week Event

Services: Social Media Strategy / Photography

An artist signs during a karaoke livestream activation at Canada 150..
Producer Lina Beaudin holds her iPhone and looks at a livestream karaoke activation with Alessia Cara and a group of students.
Pop band Walk Off The Earth poses for a selfie with the Twitter Mirror.

Canada150 Broadcast Event

Services: Social Media Strategy / Production Support / Photography

Curious about working together?