CalendarHero

Executed the pivot of the award-winning CalendarHero from an enterprise assistant to meeting scheduling software, driving a 6X increase in product usage, a 4.6/5 G2 rating, and its eventual acquisition. Rebranded the company from Zoom.ai to CalendarHero, led an end-to-end website redesign, blog launch, revamped email campaigns, and co-marketing with integration partners like HubSpot, Greenhouse and Zapier, which cumulated in a 10X website traffic increase and a 200% lift in email open rates.

Role: Senior Marketing Manager
Location: Toronto / Remote
Dates: 2019-2022

Scope of Work:
Product & Content Marketing
Branding & Creative Direction
Web & Graphic Design
Writing & Editing
PR & Social Media
Partnership Management
Paid Campaign Management
Project Management
Vendor Team Management

Graphic that shows a blog post about CalendarHero’s app integration with Zoom Webinar. A woman smiles in mid-conversation during a Zoom conference call.

Narrative Transformation

Leaving behind its history as an AI executive assistant and former focus on enterprise customers, CalendarHero needed a renewed voice and marketing approach to reposition itself as a scheduling solution for busy customer-facing teams in mid-market companies.

What I did

  • Crafted new positioning & messaging

  • Redesigned the website

  • Launched a product blog

  • Developed an inbound marketing strategy

Within less than a year, calendarhero.com’s monthly new traffic increased by more than 400 per cent.

Graphic with a pink background and yellow text: we needed a name that sounded like us.

The Rebrand

In early 2021, I led the team in a complete rebrand, dropping Zoom.ai and becoming CalendarHero. The rebrand showcased the impact of design and brand in SaaS product marketing, leading to greater market clarity and increased revenue.

What I did: 

  • Managed the rebrand project and team

  • Provided creative direction for design assets

  • Strategized and executed the go-to-market plan

Read more about CalendarHero’s rebrand here.

Partnership Expansion

Integral to CalendarHero’s inbound strategy, I worked with companies like ActiveCampaign, Zapier, and HubSpot to bring CalendarHero to marketplaces and promote app partnerships, from blog posts to social media campaigns. 

What I did:

  • Marketed 70+ app integrations

  • GTM execution for integration and partner launches

  • Developed partner and sales enablement collateral

Examples:
ActiveCampaign: How to Seamlessly Schedule Meetings
Webex Tweets Partner Promotion

Graphic with turquoise background that shows a newsletter screenshot, a male marketing professional looks at his phone in front of a laptop. Above him, there is a CalendarHero logo icon and black text: Schedule meetings your way.

Channel Optimization

To increase customer engagement, paid conversions and feature adoption, I revamped CalendarHero’s email strategy, building automated drip campaigns and a new product newsletter.

What I did:

  • Email strategy & segmentation

  • Targeted marketing automations

  • Sales campaigns

  • Collateral design & copywriting

During my tenure, CalendarHero’s average open rate grew by more than 200% and was more than 10% higher than the industry average.

Stylized graphic with a yellow background that shows a smiling female brand strategist who has reviewed CalendarHero online. Black text outlined on the right within quotation marks: Easy and flexible bookings with a lot of integrations.

Market Validation

To increase brand awareness and drive revenue, I worked with sales partners, SaaS review platforms and customers to develop marketing campaigns and customer advocacy programs. 

What I did: 

  • Data analysis (NPS, product usage, etc.)

  • AppSumo marketing campaign launch 

  • Customer advocacy program execution 

  • G2 review acquisition campaign launch 

Read CalendarHero customer reviews here.

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